With the launch of the house brand skincare essentials, we've been getting a lot of questions about how it came to be. We sat down with Sunja herself to chat about the core values, the process of launching the clean skincare line and the best ways to use the products to get the most out of them.
both. It was extremely important for me to source high quality ingredients to offer effective products at an accessible price whilst also prioritizing the overall design.
Affordability was tricky in the beginning but by cutting out the middle man, we were able to do it.
This collection was created with our all of customers in mind, made for everyone regardless of age, gender and skin type. And always only tested on humans.
I love using The Mist right out of the shower or bath, so I can quickly seal in moisture and don’t have to rush to do the rest of my regime. Also, if I don’t feel like doing anything else that day to my skin I don’t have to, The Mist has me covered.
The Cream was the catalyst for the whole collection, so I am partial to that product. Being over 40 I have realized that moisture is key, and The Cream hydrates so deeply, I like applying a generous layer at night to face,
neck and chest.
which is great but also means more work for each person involved.
The process has been long! We went through many rounds of testing before we were ready to launch. I used every product for 30 days or more, then we made changes to the formulas and I started the 30 days over again.
And don’t get me started on the packaging, because design is my first love, this had to be right but I learned the hard way I had to be smart and use what was available to us. I had big dreams of an environmentally sound plastic that is biodegradable but it turns out that is near impossible for our small-scale operation. I haven’t given up on this and am continually working to make it happen! I ended up opting for glass containers as it can be recycled over and over, and if it doesn’t get recycled, it eventually turns to sand.
Start small, invest in the best.